merchantsOne login.
Four alien UIs.
Until now.
HKTVmall merchants sign in once — and land in MMS 1.0, Merchant 2.0, EasyAds Booking and Cloud Marketing. Four mental models, four navigations, five scattered doc sites, zero AI. Shoalter OS collapses all of it into a single calm cockpit built for 2026.
merchant opens every morningFour tools. Four brands. Zero answers.
This is what an HKTVmall merchant actually opens every morning — real screenshots from MMS 1.0, Merchant 2.0, EasyAds and Cloud Marketing. Different logins, clashing visual languages, dashboards that don't talk to each other, and support that ends at a contact form.
That's why we built Shoalter OS — one cockpit, one brand, one AI that already knows your store.
See the fixSSO says "one account." Reality says "good luck."
The credential is unified. Nothing else is. Each portal has its own shell, its own vocabulary, its own ad-credit balance, its own escape hatch back to the last one. This is the live HKTVmall merchant stack on a Tuesday morning.
2010s admin shell. 12+ collapsible rail sections, the 'Advertising Booking' entry literally bounces you to another platform.
Newer shell. Still siloed. Still has a 'Back to MMS 1.0' escape hatch in production.
Separate login, separate ad-credit balance, 30+ ad formats as a wall of cards with red footnotes.
Chinese-first marketing site. The how-to for the platform you're already on. No search.
Built so a merchant can run their entire store from one screen.
⌘K Copilot, everywhere
A single command bar that navigates, executes ('create 10% voucher for top-100 SKUs'), and answers any policy question — grounded on the actual HKTVmall ad spec docs.
Auto-generated marketing
Stop reading 30 ad-format cards. Tell the AI your goal and budget — it picks the format, drafts the booking, generates EN/繁中 creative variants, shows the preview.
Smart insights, not CSV forms
The four 'Generate Report' forms become one live dashboard with a plain-language weekly brief: what changed, what worked, what to do next.
Customer service, automated
Chat, reviews, returns, Q&A — one inbox. AI drafts replies in English, 繁中 and 粵語, ranked by urgency and revenue impact. One click to send.
Seven verbs replace sixty menu items.
One sidebar. Today is the home. The AI copilot lives in the right rail, always one keystroke away.
Strong weekend. Hero Slider hit 6.1× ROAS. Pause Floating Banner — it's under 2.5×. 3 SKUs are below 5-day cover.
The same job, today vs. on Shoalter OS.
Booking a 7-day product ad — today
- 1Log into Merchant 2.0
- 2Click 'Back to MMS 1.0' (yes, really)
- 3Open Advertising Booking → click 'Next'
- 4Land on EasyAds, sign in again
- 5Pick from 30+ ad-format cards, read 4 red footnotes
- 6Build creative in Photoshop offline, follow spec PDF
- 7Upload, fill form, submit, wait, hope
Booking a 7-day product ad — Shoalter OS
- 1⌘K → 'promote truffle pasta next 7 days, HK$2k budget'
- 2AI picks Hero Slider (6.1× historical ROAS)
- 3Generates 3 creative variants in EN + 繁中
- 4Shows live mock preview on App + PC
- 5One click to confirm. Done.
Your merchants live on their phone. Their tools don't.
HKTVmall's entire merchant stack is desktop-only. No native app, no responsive web, no push. Shoalter OS is mobile-first — install it on the home screen and run the store from the couch.
- No mobile app — neither iOS nor Android
- MMS 1.0 was designed for 1280px desktop; pinch-to-zoom on phone
- EasyAds and Cloud Marketing don't even render on iPad
- Can't reply to a 1-star review without opening a laptop
- Push notifications? Email digests at best
Italian Club
- Installable PWA — adds to iOS / Android home screen
- One-thumb navigation, 44px tap targets, designed for 375px first
- Approve ads, reply to reviews, check GMV from the MTR
- AI daily brief lands as a push notification at 8am
- Same cockpit on desktop — pick up where you left off
Keep MMS 1.0. Keep Merchant 2.0. Keep EasyAds. We sit on top.
Shoalter OS is a cockpit layer — not a replacement. Your existing portals stay the system of record. We read from them, write back to them, and give merchants a calmer place to work. Zero migration.
- MMS 1.0
- Merchant 2.0
- EasyAds Booking
- Cloud Marketing
- Orders & SKUs
- Ad bookings & balance
- Reviews & replies
- Vouchers & EDMs
- ⌘K AI copilot
- Unified inbox
- Mobile + push
- Weekly AI brief
Orders, products, ad bookings, balances — every canonical record still lives in MMS, Merchant 2.0 and EasyAds. Shoalter OS never owns the data.
What a merchant does in the cockpit — book an ad, reply to a review, edit a SKU, issue a voucher — writes back through your existing APIs within seconds.
Drop us in for one pilot merchant. Run both side-by-side. Scale when it works. Turn us off and the legacy stack carries on, untouched.
Bookings, replies, vouchers — they all land in your ops dashboards with the same MMS / EasyAds identifiers your team already uses. Full audit trail.
See it for yourself. The cockpit is fully clickable.
We seeded it with the real merchant data shape: ITALIAN CLUB VENTURE LIMITED, Store B1863001, HK$14,667 ad balance — exactly as a merchant would see it.
Enter the cockpit